Marketing Hacks – Word of Mouth Marketing
It’s been said that “there no such thing as bad publicity.” Well there is, if you have a terrible experience with a certain brand, you’re going to tell people and more importantly, they will listen. According to Nielsen, 92% of consumers will believe recommendations from friends and family over all forms of advertising. So, positive word of mouth is really rather important for any business. This 60-second course introduces you to the concept of Word of Mouth Marketing, as well as some new concepts, which will be invaluable to anyone looking to market their brand.
- Learn how to define Word of Mouth (WOM) Marketing
- Understand why WOM marketing is so important
- Discover how to improve your own WOM marketing
- Become familiar with the three E’s of WOM Marketing