Marketing: Lead Sources
Lead sources are a way of describing how a prospect hears about you. They’re an important dataset when it comes to assessing the effectiveness of your marketing. The trouble is they can be hard to ascertain, at times. This course will help. Specifically, it’ll look at what they are, why they’re important, who’s involved, and some best practice tips.
Covered in this course:
- What lead sources are
- Why they’re important
- Who’s involved
- Some key considerations
