Product: Product Launch

You can conceptualize, design, and develop a fantastic product, but without a strong launch it’s unlikely to achieve its full potential in the market. Launching a product – or bringing it to market – is a crucial stage of the product lifecycle, and every department needs to be involved to make it a success. This course will look at what a product launch is, who’s involved, why it’s important, the stages of a launch, and tips on making it successful.